top of page

Marketing, Built for AI

Chris McLellan is a Chartered Marketer helping startups and scale-ups operationalize AI across marketing and stay competitive as AI technology fundamentally changes how customers discover, evaluate, and buy products.

Book a chat

AI Marketing Insights

AI-Enabled Marketing Services

Learn more about me

AI Platform

Optimization

Increase citations and referral traffic from Gemini, ChatGPT, and Claude through LLM- readable pages and Digital PR that strengthen brand authority.

Marketing

Agents

Free sales and customer support teams from repetitive tasks through automated list building, call notes, and inbound inquiry management.

Marketing Knowledge Bases

Improve marketing efficiency, consistency, and scale by turning fragmented sheets and docs into a single source of truth that can harness AI.

Event

Marketing

Build trust and drive new business by showing up in-person at sponsored events, hosted events, and compelling live experiences.

Content

Engines

Drive traffic from social media, newsletters, and blogs by turning internal conversations into insightful content using AI Notetakers and custom bots.

AI Growth

Apps

Capture demand by building branded apps, calculators, and promotional utilities using AI coding platforms to reduce costs and accelerate delivery.

Transparent Pricing 

My baseline rate is $500 CAD per day, adjusted based on company size and project duration. Accommodations can be made for smaller businesses and

early-stage startups.

How We Can Work

Project-Based

Ideal for clients looking to implement a specific AI marketing program to support operations. Best for: Marketing Knowledge Base, Marketing Agents, AI Growth Apps

Fractional

Suited for clients looking to implement AI-enabled marketing programs that take a bit of time to optimize. Best for: AI Platform Optimization, Content Marketing, Event Marketing

On-Going

Best for organizations ready to scale AI-enabled marketing programs. I collaborate directly with your teams as a marketing consultant. Best for: Managing AI-enabled marketing programs

Simple Approach

AI marketing is evolving rapidly and the space is crowded with inflated claims and advice that can put your brand and compliance at risk. Friends Electric focuses on practical, testable tactics delivered in close collaboration with your team. AI systems support the work; people remain in control​

Book
Discovery Call

Let’s take 30 minutes to talk through your business and marketing goals and see if we’re a fit.

Connect on LinkedIn

Connect with me on LinkedIn to explore our mutual business contacts and affiliations and share business insights.

Use Contact Form

Something else? Fell free to use my Contact Form to submit your business enquiry.

AI Marketing Stack

I select AI tools for their simplicity, cost-effectiveness, trackability, and collaborative features.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Custom Bots

I write prompts for tools like Google Gems and Custom GPTs that draft emails, blog posts, video scripts, and social posts.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Graphic Design

I use graphic design tools like Canva and Gamma for creating brand assets, social media graphics, and sales collateral.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

AI Notetakers

I use tools like Granola and Google Meet to generate call summaries that provide raw material for Content  Engines.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Sales Agents

I use tools like Apollo and Clay to automate list building, lead scoring, and client notes so sales teams can focus on what they do best.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

AI Research Assistants

I use tools like NotebookLM and Claude to support the planning and execution of strategies, campaigns, and growth programs.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

AI CRM Features

I'm experienced in email sequences and lead nurturing in HubSpot, ActiveCampaign, and Monday. 

gumloop logo circle crop.jpg

Agentic Platforms

I introduce agentic platforms like Gumloop and Google Workspace to create multi-step, multi-app automations. 

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Reporting & Analytics

I work with analytical tools like GA4, Funnel IO, and Looker Studio to build dashboards and reports to inform key decisions.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Video/Podcast Production

Video is an increasingly key format. AI editors like Descript and Opus support text-to-video editing and auto-generate shorts and reels.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Web Design

I build basic web sites (like this one) with Wix, Squarespace, write site copy, and collaborate with UX experts.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Support Agents

I use tools like Voiceflow to help optimize website conversion rates and boost growth.

Friends Electric is the AI Marketing and Product Marketing consultancy of Chris McLellan

Data Management

I work with data management tools like Google Sheets and AirTable to build dynamic marketing knowledge bases.

Featured Clients

Services

About

Blog

Contact

Artificial intelligence is fundamentally rewiring how people use the web. Friends Electric (Chris McLellan, Principal) is an AI marketing consultancy offering AI platform optimization, knowledge base, content engine, marketing agent, and ChatGPT integration services that help startups, scaleups, and growth-oriented businesses thrive in the era of AI.

LinkedIn page for Chris McLellan, principle at Friends Electric Ltd, growth marketing consultancy

Chris McLellan | AI Marketing Services | Ottawa, Canada. | Copyright 2026

All Rights Reserved | info@friendselectric.ca | +1-613-608-5535 | Privacy Statement

bottom of page