AI Marketing Best Practices

Learn how a Marketing Knowledge Base powers AI-enabled content engines, enabling personalized, scalable, and compliant marketing at speed.

Discover how AI Notetakers can help marketing teams scale-up conversations with customers, internal experts, and supply chain partners to create a continuous stream of human insights to enrich marketing knowledge bases and AI marketing activities.

Through Friends Electric , my personal AI marketing consultancy, I recently helped a client build a B2B marketing function from the ground up. The experience made it clear just how profoundly AI is reshaping the structure and development of the marketing stack. To put those learnings into practice, I created this updated version of a classic '120-Day Marketing Plan', a practical, AI-forward guide that be used by small businesses and startups as a reference when building or m

Capturing product research and frameworks in a concise multi-tabbed spreadsheet is a powerful way to fuel AI marketing and turbo-charge deliverables while reducing informational drift and document chaos.

A simple, memorable prompt framework is a critical component of responsible and scalable AI marketing.