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Guide To Building An AI-Enabled Content Engine
Delivering content at scale with the support of AI should not mean soulless automation. This free guide to building AI-enabled Content Engines shows how marketers, Generative AI, and Agentic AI can work together to publish content that feels authentic and connects with audiences.

Chris McLellan
13 hours ago4 min read
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Creating a Content Schedule to Power AI-Enabled Content Engines
Learn how the AI-enabled Content Engine kicks into gear when your Marketing Knowledge Base and AI Research Assistant help to create a creative, intelligent Content Schedule that aligns everything to business objectives and powers the next stage in the process.

Chris McLellan
13 hours ago3 min read
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Designing an AI Editor-In-Chief to Support Marketing Content Engines
Learn how AI Research Assistants support the intelligent collaboration layer of AI-enabled Content Engines, providing a digital space where humans and AI models can discuss, review, and ideate on any aspect of the content program. The goal is to accelerate planning and make better decisions.

Chris McLellan
3 days ago2 min read
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How to Build a Marketing Knowledge Base for AI-Enabled Content Engines
Learn how a Marketing Knowledge Base powers AI-enabled content engines, enabling personalized, scalable, and compliant marketing at speed.

Chris McLellan
4 days ago5 min read
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How to Use AI Notetakers to Improve Marketing Knowledge Bases
Discover how AI Notetakers can help marketing teams scale-up conversations with customers, internal experts, and supply chain partners to create a continuous stream of human insights to enrich marketing knowledge bases and AI marketing activities.

Chris McLellan
Oct 166 min read
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How to Build an AI-Forward B2B Marketing Function in 120 Days
Through Friends Electric , my personal AI marketing consultancy, I recently helped a client build a B2B marketing function from the ground up. The experience made it clear just how profoundly AI is reshaping the structure and development of the marketing stack. To put those learnings into practice, I created this updated version of a classic '120-Day Marketing Plan', a practical, AI-forward guide that be used by small businesses and startups as a reference when building or m

Chris McLellan
Oct 78 min read
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How a Data-Centric Product Playbook Keeps AI Marketing Aligned
Capturing product research and frameworks in a concise multi-tabbed spreadsheet is a powerful way to fuel AI marketing and turbo-charge deliverables while reducing informational drift and document chaos.

Chris McLellan
Oct 35 min read
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Why I Use The ROSES Prompt Framework For AI Marketing
A simple, memorable prompt framework is a critical component of responsible and scalable AI marketing.

Chris McLellan
Jul 103 min read
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