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AI is Changing the Inbox and Your Email Strategy Needs to Catch Up
Innovations like Gemini for Gmail are now acting as a filter that elevates useful, engaging messages and pushes low-value, low response emails out of sight. It's time to make adjustments to this beloved channel.

Chris McLellan
Jan 273 min read


Updated: Why I Use The RICECO Prompt Framework For AI Marketing
A simple, memorable prompt framework is a critical component of responsible and scalable AI marketing.

Chris McLellan
Jan 226 min read


Practical Guide to Building an AI-Enabled Marketing Function
This 6 PART guide introduces a practical framework for marketing teams to collaborate with Generative and Agentic AI across key stages of the modern marketing function.

Chris McLellan
Oct 24, 20256 min read


Creating Smarter Marketing Plans with AI Collaboration
The AI-enabled Marketing Function kicks into gear when marketing teams collaborate with AI Research Assistants and other tools to plan an intelligent activity plans that align with business and marketing objectives.

Chris McLellan
Oct 24, 20253 min read


Designing a Collaboration Space for AI-Enabled Marketing System
Learn how AI Research Assistants support the intelligent collaboration layer of AI-enabled Content Engines, providing a digital space where humans and AI models can discuss, review, and ideate on any aspect of the content program. The goal is to accelerate planning and make better decisions.

Chris McLellan
Oct 22, 20254 min read


How to Kickstart a Marketing Knowledge Base to Power AI-Enabled Growth
Learn how a Marketing Knowledge Base powers AI-enabled content engines, enabling personalized, scalable, and compliant marketing at speed.

Chris McLellan
Oct 21, 20254 min read


How to Use AI Notetakers to Scale Up Content Marketing
Discover how AI Notetakers can help marketing teams scale-up conversations with customers, internal experts, and partners in order to establish a continuous stream of insights to power content marketing activities.

Chris McLellan
Oct 16, 20256 min read
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